Roblox marketing agency and production company · Sports and entertainment IPs

Your IP, live on Roblox. Planned, built and measured.

SUPAFUSE is the Roblox marketing agency and production company for sports and entertainment brands. We plan campaigns, build standalone experiences that feel native to the platform and integrate your IP into the most popular games.

Talk to usHow we work
Naef Ba, founderEx-Nike sports marketing executive and former Head of UGC Gaming at SPORTFIVE.LinkedIn
20+years in sports marketing, partnerships and brand activation
300M+monthly players across our studio network
123MRoblox daily active users

Why Roblox

The largest audience of young fans in virtual worlds.

Most of the people who play Roblox every day are Gen Z and Gen Alpha. They spend hours there, not minutes, and they spend them playing, not scrolling. For a league, a federation, a film or a music IP, that is a different kind of attention: fans who take part instead of watching. The brands that win there show up inside the games fans already love, with something worth playing.

1.1B hoursspent in Roblox sports experiences in six months, up 154% in a year
73%of Gen Z Roblox users are active sports fans
61%say engaging with a sport on Roblox makes them more likely to watch it in real life
70%of Gen Z Roblox users want to see brands integrated into a game they already play

Sources: Roblox first-party data, H2 2025. Roblox and Ipsos, Digital Expression Report 2026, Gen Z Roblox users aged 13 to 28.

What we do

Senior ownership from first brief to final report.

We handle scope and contracting, go-to-market strategy, launch, live-ops and reporting, so you work with one accountable team throughout.

01Strategy and consultingPlatform fit, format, budgets, timelines and the plan to deliver it.
02Brand integrationsYour IP inside the games your target audience already plays.
03Standalone experiencesBranded games and worlds, designed and built by our team, with live-ops that keep them growing.
04Growth and measurementCreators, social and UGC drops to bring players in, analytics and brand lift to prove it worked.
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How we work

How a project runs.

  1. Plan. Objectives, audience, platform fit, format and budget. We tell you what Roblox can and cannot do for the brief before building anything.
  2. Team. We assemble the right developers and creators for your IP from our vetted global network, and run scope, contracting and project management.
  3. Build and launch. Production, QA, go-to-market strategy and release, with creator and social amplification to extend the reach of the campaign.
  4. Grow. Live-ops, seasonal events, UGC drops and creator collaborations, with analytics and reporting that your marketing team can share internally.

Track record

Built on some of the biggest sports IPs on Roblox.

Delivered by our founder as Head of UGC Gaming at SPORTFIVE, and as a game operator at SUPAFUSE.

ICC Men's Cricket World Cup

Integration into three top games

Led the RFP and the delivery team that integrated the tournament into three popular Roblox games. The campaign drew 227M visits in 50 days, one of the most successful sports IP integrations on the platform.

Bundesliga

First Roblox campaign

Pitched the league and helped secure its first Roblox campaign. The league has since become one of the most active football brands in virtual worlds.

Gym League

Roblox native IP · Game operations

Managed operations for the gym simulator game, which averaged a million visits a day at the time. 830M+ visits to date.

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