Founder
The other side of the table.
SUPAFUSE was founded by Naef Ba after 20+ years in sports marketing, partnerships and brand activation, for global brands and for the agencies that serve them.
20+ years of buying, selling and delivering partnerships.
I have approved partnership budgets on the brand side, including as Head of Cross-Category Sports Marketing at Nike, and sold and delivered them on the agency side at SPORTFIVE. I know how a brand decides, how an agency delivers, and where projects go wrong in between.
Roblox became the focus when I saw how many young sports fans had moved there and how few partners could speak both languages: the brand's and the platform's. SUPAFUSE exists to be that partner. Our team brings together experienced Roblox developers and creators, with senior ownership of every step, from scope and contracting through go-to-market strategy, launch, live-ops and reporting.
Track record
Where the Roblox experience comes from
From my time as Head of UGC Gaming at SPORTFIVE, and as a game operator at SUPAFUSE.
Integration into three top games
Led the RFP process and managed the team that delivered the tournament's integration into three popular Roblox games. The campaign drew 227M visits in 50 days, one of the most successful sports IP integrations on the platform.
First Roblox campaign
Pitched the league and helped secure its first Roblox campaign. The league has since become one of the most active football brands in virtual worlds.
Roblox native IP · Game operations
Managed operations for the gym simulator game, which averaged a million visits a day at the time. The game has passed 830 million visits.